Studios so far are declining to reveal their PVOD earnings, save for the lone case of Universal and Trolls World Tour. Trolls cost $19.99 for a 48-hour rental, which has quickly become an industry standard. While this lack of disclosure prevents analysts from judging a film’s standing, it seems crystal clear that big tentpoles with a budget of $100 million-plus need a theatrical release to be financially viable — which is why almost every mega-event pic slated for 2020 has been delayed for theatrical release. The reach of the global box office in terms of merchandising, establishing franchises and generating billions in ticket sales cannot be replicated.
Skipping Theaters? Hollywood Studios Weigh Risks of PVOD | Hollywood Reporter
There’s a lot to unpack here, but at some point studios are going to have to fish or cut bait. The two options that occur to me as to why they’re not reporting PVOD numbers are:
A) The revenue is so poor they don’t want to look like fools and scare investors, or
B) The revenue is so good they don’t want to scare exhibitors, who are already honked off at this entire situation.
Turns out making original stories at a reasonable budget and then mounting effective marketing campaigns is a winning strategy in the age of franchise blockbusters.
Source: The “Green Knight” trailer: A24 films continue to stand out — Quartz
Were any of them ever really going to? More to the point, was that the goal? Some of these underperformed for sure, but it’s a silly yardstick by which to measure success.
Source: Avengers: Endgame Opening Weekend Grossed 3x All Sundance 2019 Films | IndieWire
There’s a lot to unpack here, but you can’t say the strategy to keep as much of the movie hidden as possible and keep actors from saying anything meaningful at all didn’t work.
Source: “Avengers: Endgame” and “The Mandalorian” Marketing Team Talk Secrecy – Variety
Lots of interesting comments on movie marketing here, but also some insights into how insular the industry tends to be when selling films.
Source: Movie Marketing Insiders Talk Rotten Tomatoes, ‘Parasite’ Success and Online Haters | Hollywood Reporter
Very interesting analysis of how YouTube trailer views can often act as a rough measure of a movie’s box office success. Not perfect, but more or less directionally indicative.
Source: Can YouTube Trailer Views Predict Box Office Openings? | Hollywood Reporter
The title treatment for JOKER was pretty cool, despite my lack of interest in the movie itself, so this look at how it was designed is a good reminder of the role typefaces and lettering play in all forms of marketing.
Source: How Joker’s gritty logo was created with wood type letterpress – The Verge
It may be true that those who stream a lot of movies still see a lot in theaters, but you have to wonder how long that will hold as the original features online become more common and higher profile.
Source: Survey: Streaming’s Film Boom Won’t Sap Theater Attendance – Variety