Tag Archives: social media marketing

Chris Thilk 12:13 pm on February 6, 2020
Tags: linkedin, marketing ( 8 ), social media ( 31 ), social media marketing

everybodyin

LinkedIn is frequently overlooked in marketing plans, which is a mistake given how powerful a network promotional tool it is.

Source: eMarketer LinkedIn Marketers Forecast Q4 2019 – eMarketer Trends, Forecasts & Statistics

Chris Thilk 6:09 pm on November 20, 2019
Tags: influencer marketing ( 4 ), social media ( 31 ), social media marketing

leave the cash on the dresser

I love when marketers and analysts talk about how brands and social media influencers should be focused on “real relationships” when it’s just about the money.

Source: Instagram’s “Likes Ban” Could Be Good for Influencer Marketing – eMarketer Trends, Forecasts & Statistics

Chris Thilk 9:00 pm on November 12, 2019
Tags: marketing ( 8 ), social media ( 31 ), social media marketing

planning for after likes

Social platforms moving away from external “likes” and other soft engagement is being seen as a real problem for businesses. Without those largely meaningless and easily gamed numbers they might have to focus on actual, measurable goals. Bad news for those who haven’t been doing that all along.

Source: Instagram, Twitter, YouTube changing “like” counts to promote digital wellbeing – Axios

Chris Thilk 8:59 pm on November 7, 2019
Tags: influencer marketing ( 4 ), marketing ( 8 ), social media ( 31 ), social media marketing

disclosure rules disclosed

These seems particularly toothless given the onus is completely on the influencer, who has no real incentive to police themselves or raise their hand if they break the rules.

Source: FTC Tells Influencers How To Properly Disclose Ads On Social Media : NPR