leave the cash on the dresser

I love when marketers and analysts talk about how brands and social media influencers should be focused on “real relationships” when it’s just about the money.

Source: Instagram’s “Likes Ban” Could Be Good for Influencer Marketing – eMarketer Trends, Forecasts & Statistics


planning for after likes

Social platforms moving away from external “likes” and other soft engagement is being seen as a real problem for businesses. Without those largely meaningless and easily gamed numbers they might have to focus on actual, measurable goals. Bad news for those who haven’t been doing that all along.

Source: Instagram, Twitter, YouTube changing “like” counts to promote digital wellbeing –¬†Axios