LinkedIn is frequently overlooked in marketing plans, which is a mistake given how powerful a network promotional tool it is.
I love when marketers and analysts talk about how brands and social media influencers should be focused on “real relationships” when it’s just about the money.
Social platforms moving away from external “likes” and other soft engagement is being seen as a real problem for businesses. Without those largely meaningless and easily gamed numbers they might have to focus on actual, measurable goals. Bad news for those who haven’t been doing that all along.
These seems particularly toothless given the onus is completely on the influencer, who has no real incentive to police themselves or raise their hand if they break the rules.