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Chris Thilk 7:45 pm on November 6, 2019
Tags: amazon ( 6 ), apple ( 4 ), comcast, movie marketing ( 15 ), netflix ( 11 ), streaming ( 18 )   

I don’t know that this is as innovative as it seems, just that the same lessons and tactics from theatrical promotions are being applied to streaming originals.

Source: Studios Bet Big on Streaming as Disney Plus, HBO Max, More Ramp Up – Variety

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