Considering what a hard time Snapchat has had with user acquisition for years prior to this, I can’t believe this will be long-lived.
Source: Snapchat Daily Users Jump 20% in Q1, Sending Snap Stock Price Soaring – Variety
Considering what a hard time Snapchat has had with user acquisition for years prior to this, I can’t believe this will be long-lived.
Source: Snapchat Daily Users Jump 20% in Q1, Sending Snap Stock Price Soaring – Variety
Snapchat actually gaining users at any appreciable clip is…like…really unusual and surprising.
Source: Snapchat User Growth Accelerates in Q4, Revenue Misses Expectations – Variety
All those changes in recent years continue to hurt Snapchat’s user acquisition strategy, but Pinterest has emerged as a leading platform on a number of fronts and for a number of reasons.
Source: eMarketer Pinterest and Snapchat Q4 2019 User Forecasts – eMarketer Trends, Forecasts & Statistics
Always fun to see an app that has sold itself as being popular with a sought after demographic but which can’t make any money commit hundreds of thousands of dollars to attract people to make content to it continue bringing in a sought after demographic.