Shady marketplaces allow shady people to hire shady actors.
Source: Buying Instagram shoutouts on Fiverr and the tricky cost of social media clout
Tag Archives: influencer marketing
please ar clap
Always fun to see an app that has sold itself as being popular with a sought after demographic but which can’t make any money commit hundreds of thousands of dollars to attract people to make content to it continue bringing in a sought after demographic.
leave the cash on the dresser
I love when marketers and analysts talk about how brands and social media influencers should be focused on “real relationships” when it’s just about the money.
disclosure rules disclosed
These seems particularly toothless given the onus is completely on the influencer, who has no real incentive to police themselves or raise their hand if they break the rules.
Source: FTC Tells Influencers How To Properly Disclose Ads On Social Media : NPR
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