My theory is Spotify is benefitting from the overall expansion of steaming as a consumer option and increased willingness to sign up for multiple services.
Source: Spotify Premium Hits 124 Million Subs in Q4 on Record Quarterly Adds – Variety
My theory is Spotify is benefitting from the overall expansion of steaming as a consumer option and increased willingness to sign up for multiple services.
Source: Spotify Premium Hits 124 Million Subs in Q4 on Record Quarterly Adds – Variety
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